Senior Rentals Surge 30% in Decade, Ownership Fades
Rise of Senior Rental Housing Demand As the senior population in the United States continues to swell, an urgent surge in demand for senior rental housing is unmistakably unfolding. This trend is largely fueled by demographic shifts, specifically the aging Baby Boomers. With the first of this generation reaching 80 in 2025, there's a notable peak in demand. Their rental preferences lean towards independent and active adult communities. These options allow for downsizing without initial caregiving services. The increasing interest in senior housing is also reflected in multigenerational living trends, which emphasize adaptability and community support within housing designs. The occupancy rates tell a revealing story. They climbed from 87.3% in Q1 2025 to 88.1% in Q2, with nearly 621,000 units occupied. Active adult rental communities saw a more pronounced demand, reaching 92.3% occupancy. This heightened requirement is underscored by a growing segment of "solo agers." Ma...