United States Meta Wins Real Estate Scam Ad Battle
What Happened in Meta’s Scam Ad Case In Santa Clara County Superior Court, Santa Clara County sued Meta Platforms, alleging that Facebook and Instagram carried deceptive scam ads in violation of California false-advertising and unfair-business-practices laws. The complaint said Meta profited from scam advertising at scale and sought restitution, civil damages, and an injunction. County allegations relied on reported internal documents that described billions in annual revenue from high-risk scam ads and massive daily ad volume. The complaint also alleged Meta set up profit guardrails that blocked anti-scam measures when those efforts threatened too much advertising revenue. Alleged Ad Practices and Harm The suit described ad targeting systems that allegedly reached at-risk consumers with fraudulent financial products and cryptocurrency schemes. It also cited false cures, ineffective supplements, gambling offers, and celebrity impersonation donation pitches. Separately, regulators in o...