NYC Pfizer HQ to Become 1,602-Unit Luxury Rental Tower
Transformation of Former Pfizer HQ Into Luxury Rentals The transformation of the former Pfizer headquarters in Midtown East, Manhattan, marks a significant change in New York City's real estate scene. Located at 219 and 235 East 42nd Street, the iconic site is being converted into a multifamily residential complex. This urban redevelopment addresses evolving demands in the city’s housing market and a societal push for more affordable housing in metropolitan areas. A substantial $720 million loan from Madison Realty Capital supports this ambitious project. Developers Metro Loft Developers and David Werner Real Estate Investments are leading the transformation. As retail landscapes shift, such transformative projects support urban renewal and provide adaptive reuse of underutilized spaces . Designed by the acclaimed Gensler architectural firm, the renovation includes a thorough gut overhaul and a dramatic new façade with lighter aluminum designs and vertical ridges. The project will ...