Jacksonville's Viridian Project Brings Upscale Rentals to Southside
Key Takeaways The Viridian project is setting a new standard for upscale rental living in Jacksonville's Southside, featuring resort-style amenities and sustainable design. Rental rates at Viridian now range from $1,437 to $2,214, putting competitive pressure on neighboring communities like Deerwood and Baymeadows. Property owners unable to match Viridian’s quality and features may face increased vacancies and potential declines in asset value. Competition Heats Up in Jacksonville's Luxury Rental Market A seismic shift unfolds in Southside, where Viridian rises near St. John’s Town Center, redefining luxury leasing with resort-style amenities and sustainable features. Rents now surge from $1,437 to $2,214, exposing rivals in Deerwood and Baymeadows to stark vacancy risks. Failure to match Viridian’s granite, quartz, and pet-friendly living could tank reputations and asset values. Miss this warning, and investors risk being left behind as Jacksonville’s rental topography transfo...